I built a page of 100 Meta ads that ran for a year or more, and the hooks they open with
Posted by Jared · Location-independent
A web page showing 100 Meta ads that have each run for at least a year, some for six, and the first lines they open with. Nobody keeps paying for an ad that doesn’t work, so these hooks are proven with real money.
I’ve sorted all 100 into 11 hook patterns. For each one there’s an explanation of why it works, a fill-in-the-blank template, and an AI prompt that writes ten hooks for your own business.
they're all in 11 "Hook Categories" anyone can use to create better hooks for their ads or content.
Why I’m posting this
It's a cool page with lots of value for business owners. I'm sure someone can find a good use for it.
Open to
Collaboration, Sale, Ideas, Licensing, Partnership
Free public Ideas
I think marketing course creators might want it as a bonus for their students
Are those in a particular industry or mix? Is it ads you ran or? Interested to get more info, it will help with some ideas on where this can be applicable. Sounds like a fun and useful project!
Could you turn this into a regularly updated "ad longevity" tracker? A business owner could enter a competitor's name, see which ads have survived the longest, and compare their opening hooks. I'd be careful about treating longevity as proof of profitability, but it's still a fascinating signal. You might have something more valuable than a static collection if you keep tracking the ads over time.
Ideas are free public suggestions. Proposals are paid and private and are never shown here.