Public Ideas — I have human-centered design (HCD) experience for web and digital products and a few free hours a week

Would be great to expand a bit on what is HCD I think many people don't even know what is it and so - why they would. need it

I think short videos of you going through a website or app from a human-centered design point of view could be really useful, maybe even start a YouTube channel with it. Educational for people watching, and a nice way to show what you do

A disclaimer: An idea to differentiate yourself and I'm not sure that makes any sense! Here goes. Focus on how people in their 70s and 80s experience websites and apps. You could invite a few seniors to test digital products, observe where they struggle, and offer businesses practical ways to improve. My guessis you'd uncover things that younger designers and developers routinely overlook, and in the process, might carve a niche that is often overlooked.

What about specializing in abandoned checkout processes? Small online businesses often spend money attracting visitors but have no idea how many customers give up because their checkout is confusing. You could review the process, identify unnecessary steps and show owners where they're losing potential sales. The commercial benefit would be fairly easy to explain, and you could build a nice collection of before-and-after examples.